Share Your Prize Catch and Learn How to Eat Fish in a Healthier Way by Texting “Catch Of the Day”
Buffalo Niagara RIVERKEEPER® and GROW 716 are piloting a mobile messaging campaign called “Catch Of the Day.” Anglers
are encouraged to text COD to 877-877, which then directs them to
online information about local fish consumption advisories and healthier
ways to eat local fish. The campaign encourages picture sharing of
their “catch” on the GROW 716 webpage to show the incredible success of
Western New York anglers! RIVERKEEPER’s Environmental Justice program
seeks to educate anglers and at risk populations about ways to reduce
their risk when consuming locally caught fish. Anglers can view their
catch online at the GROW 716 website and on the Riverkeeper facebook page throughout the summer.
"We
are often asked about what individual citizens can do to contribute to
Riverkeeper's restoration efforts," said Jill Jedlicka, Buffalo Niagara
RIVERKEEPER Executive Director. "Thousands of people fish in Western New
York waterways every day, and our Catch of the Day mobile messaging
program is a quick and simple way for anglers to access local fish
consumption advisories and to share much needed information about
angling in Western New York."
While our region is on the road to transforming from Rust to Blue®,
some contaminants from industrialization of our waterways still linger
within our water-based food web. Due to these toxic remnants, some fish
species and preparation methods pose health risks, especially to
children and pregnant women. Fish Consumption Advisories are available
through the Department of Environmental Conservation, however much of
this information is not accessible to low literacy community members, as
well as non-native speakers that these advisories never reach.
With
local leaders from Jericho Road Ministries and Buffalo United Front,
and others, Buffalo Niagara RIVERKEEPER has worked within these
communities to translate fish advisories into five different languages,
and create low literacy info-graphics. The guides provide information
about who is more at risk, better fish choices, portion sizes, and
recommendations for consumption frequency. Visit EatFishWNY.org or
contact Ba Zan Lin, Environmental Justice Outreach Coordinator at blin@bnriverkeeper.org to obtain copies.
“This
is a wonderful example of how organizations in Western New York are
co-creating shared solutions for a more sustainable region while
engaging citizens using new technologies,” said Clotilde Perez-Bode
Dedecker, President and CEO of the Community Foundation for Greater
Buffalo. “Thanks to the support from our national partner, the John S.
and James L. Knight Foundation, we are able to spotlight environmental
issues and give people a voice and forum to make our region a more
vibrant place.”
Funding
for this program has been provided through the United States
Environmental Protection Agency Great Lakes Restoration Initiative, New
York State Department of Environmental Conservation’s Environmental
Justice Program, and the Community Foundation of Greater Buffalo. GROW
716, funded by the Community Foundation of Greater Buffalo and the John S
and James L. Knight Foundation, is a mobile messaging environmental
advocacy campaign seeking to raise awareness about various local issues.
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